Content designer and content marketing writer. A background in journalism with experience in UX, digital marketing, copywriting, and content strategy.
Content Marketing
Content Marketing Writer
Kaiser Permanente
I created impactful stories that demonstrated Kaiser Permanente’s leadership in transforming healthcare and uplifting underserved communities. I helped craft a content strategy that drove brand awareness, increased positive brand reputation and contributed to an 89% increase in traffic YOY in 2021 — through valuable, compelling storytelling.
This is a story about a nurse fighting on the COVID-19 front lines.
Helping the Most Vulnerable
Kaiser Permanente breaks down barriers to access of the COVID-19 vaccine for its California residents. For this story I traveled to a COVID-19 vaccination center at the height of the pandemic to speak with community members of the hardest hit areas.
Copywriting
Assistant News Editor
Bay Area Reporter
As Assistant News Editor for the nation’s leading LGBTQ newspaper, I covered politics, crime, education, the nonprofit sector and conducted investigative reporting.
In this article, I tell the story of a transgender woman living in the U.S. illegally in the Trump era and her journey to seeking refuge.
Journalism
Freelance Blogger
The Bold Italic
I look for stories in every aspect of life, including outside my day job. I am a frequent contributor of personal essays to Medium’s The Bold Italic including this one: a story about finding female empowerment during the COVID-19 pandemic.
Copywriter & Content Strategist
EO Skincare Products
I grew the online audience of this organic skincare through unique and relevant copywriting and authentic storytelling. In a highly saturated market, I knew that providing meaningful, educational, delightful content is what would allow our customers to discover (on their own) that our product was right for them.
I believe storytelling is the root of all successful content. As a journalist, I've written and created visual content for newspapers and magazines covering community issues, politics, crime, investigative journalism and human interest topics.
A desire to tell impactful stories for mission-driven brands led me to content marketing writing where I lead successful cross-functional marketing campaigns, data-driven content strategy, branding and creative production.
Skills & Experience
UX writing
Figma
Product thinking
XFN collaboration
Editing
Copywriting
Branding
Google Analytics
Content strategy
SEO/SEM
Email marketing
Social media
Adobe InDesign
Photography
iPhone video
Script writing
UX Writer
Meta
1+ years
Journalist
Bay Area Reporter, Grants Pass Daily Courier, Petaluma Argus Courier, Portland Monthly Magazine, Portrait Magazine, The Ark Newspaper, Napa Valley Register, Medium
8+ years
Content Marketing Writer
Kaiser Permanente, Academy of Art University, Avanade
4+ years
Copywriter
EO Products, Strategy Maven
Agency
4+ years
