Connecting craft to outcomes
Senior content designer and brand storyteller. Bridging user need and business goals with scalable content systems and simple user experiences.
Content Designer → Marketing Strategist → Brand Storyteller → Journalist
About Me…
My work inspires people to use, trust and connect to digital experiences.
As a Senior Content Designer, I turn ambiguous product problems into simple user journeys that seamlessly guide users with clear and intuitive content. From writing for global platforms with 3 billion users to storytelling as a journalist, I bring sharp design judgment, systems-thinking and an effective cross-functional strategy approach.
My reach goes far beyond words. I shape product vision and strategy but…most importantly, I deliver experiences that solve real user problems and drive business impact.
Content Design
When you write for 3 billion+ people, every word carries impact.
As lead Content Designer for WhatsApp Messaging, I designed some of the app’s most engaged with surfaces and met top-line goals for over 15 big-bet launches.
I created scalable systems and frameworks, spearheaded experimentation, navigated complex engineering constraints, and created experiences that delight and engage.
Facebook + WhatsApp
2022 - 2026
Content Marketing
As a brand storyteller, I pair an artist's instinct for what makes a narrative resonate with a strategist's skills for what makes it perform.
At Kaiser Permanente and the Academy of Art University, I led cross-channel strategy that improved brand reputation and increased audience engagement.
Skills & Experience