Connecting craft to outcomes
A.I. native content designer and storyteller in San Francisco. Crafting systems and experiences that solve business problems and drive top-line impact.
Content Designer → Marketing Strategist → Brand Storyteller → Journalist
About Moi…
I’m a senior content designer whose judgment shapes product direction and drives meaningful metric movement.
I own e2e content and create design systems for apps with 3-billion+ daily users. My agile AI skills, critical thinking, judgement, and leadership in 0-1 projects set me apart.
I have roots in journalism and strategic brand storytelling for Fortune 500 companies.
At the heart of my talent is the ability to solve company problems quickly and in a way that drives measurable outcomes…and most importantly, connects people more deeply to the product.
Content Design
When you write for 3 billion+ people, every word matters.
As sole designer for Messaging, I own content across 5 teams with projects of wide scope and depth designing our most engaged with surfaces.
I create scalable systems and frameworks, lead experimentation, navigate complex eng constraints, lead alignment for high-risk launches, influence product roadmap, and create experiences that delight and engage.
Facebook + WhatsApp
2022 - 2026
Skills & Experience