Connecting craft to outcomes
Senior Content Designer and Brand Storyteller. Bridging user need and business impact with scalable content systems and simple user experiences.
Content Designer → Marketing Strategist → Brand Storyteller → Journalist
About Me…
My work inspires people to use, trust and connect to digital experiences.
I turn complex product problems into intuitive user journeys that drive meaningful business impact…and I’ve done it for platforms with 3 billion users.
My unique approach to language architecture, systems-thinking and cross-functional strategy creates scalable content systems that bring clarity externally and improve consistency and processes internally.
My roots in journalism and time as a content strategist, give me an edge in how I understand people and solve problems…with empathy and deep curiosity.
Content Design
WhatsApp: 2022 - 2026
When you write for 3 billion+ people, every word carries impact.
As lead Content Designer for WhatsApp Messaging, I designed some of the app’s most engaged with surfaces and met top-line goals for over 20 big-bet launches.
I created scalable systems and frameworks, spearheaded experimentation, navigated complex engineering constraints, and created experiences that delight and engage.
Brand Storytelling & Strategy
As a brand storyteller, I pair an artist's instinct for what makes a narrative resonate with a strategist's skills for what makes it perform.
At Kaiser Permanente and the Academy of Art University, I led cross-channel strategy that improved brand reputation and increased audience engagement.
Skills & Experience